October 14, 2025 • General
Over the past few years, Amarillo has started showing up on the radar of commercial investors from all over the country. It’s not just Texans who are paying attention anymore — investors from California, Colorado, and even the East Coast are seeing the value this market has to offer.
With affordable property prices, steady population growth, and a business environment that actually makes sense, Amarillo is proving to be a smart place to put money to work.
A Market Built on Consistency
One of the biggest reasons investors are drawn to Amarillo is stability. This market doesn’t swing wildly like some of the bigger metros. Property values tend to hold steady, and occupancy rates stay strong because our economy isn’t tied to just one industry.
Agriculture, manufacturing, healthcare, logistics, and energy all play a role here. That mix keeps things balanced and helps prevent the kind of booms and busts that can scare investors away elsewhere.
Lower Costs, Stronger Returns
Out-of-state investors are also realizing how far their money goes here. Commercial properties in Amarillo often trade at cap rates between 7% and 9%, depending on the type and tenant mix.
Compared to major Texas cities, entry prices are much more affordable. You can buy quality buildings or even develop new ones for a fraction of what you’d pay in Dallas or Austin — and still see solid cash flow. For investors who are tired of paying top dollar for slim returns, that’s a breath of fresh air.
Location That Works for Business
Amarillo’s location in the Texas Panhandle gives it a huge logistical advantage. With I-40 and I-27 running right through town, it’s a natural hub for trucking, distribution, and manufacturing.
National companies have been setting up shop here because it’s easy to move goods across the Southwest from Amarillo. That growth brings jobs, people, and, of course, demand for more commercial space — all good news for investors.
A City That Welcomes Growth
Another reason Amarillo stands out is its business-friendly atmosphere. Local leadership actually wants new investment and development. There’s less red tape, fewer fees, and a genuine sense that the city wants you to succeed.
When you pair that attitude with Texas’s overall tax advantages, you get a market that’s easy to work in and profitable to grow in.
Community Growth That Keeps the Market Moving
Amarillo is also just a good place to live and do business. The population continues to grow, new restaurants and retailers are opening, and more companies are expanding into the region.
All of that creates steady demand for retail, office, and industrial space. Investors aren’t just buying buildings here — they’re buying into a community that’s growing at the right pace.
Final Thoughts
Amarillo might not be the flashiest market in Texas, but that’s exactly what makes it appealing. It’s stable, affordable, and full of opportunity. Out-of-state investors are starting to realize that you don’t need skyscrapers to build long-term wealth — you just need a market that’s solid and growing.
At Wellborn Real Estate, we work with investors from across the country who are discovering Amarillo’s potential. Whether you’re looking for a steady income property or a value-add opportunity, we can help you find the right fit for your portfolio.